ShoeMint Case Study

In 60 minutes Over 44 diehard followers Generated 172 tweets


The Challenge

To drive awareness and traffic to ShoeMint, the new members-only social commerce website by actress Rachel Bilson and celebrity stylist Nicole Chavez.

The Solution

A Twitter party was hosted on The Style Spy’s Twitter account. For one hour, The Style Spy created conversations around ShoeMint and the topic of shoes through a series of questions tweeted out to over 9,000+ Style Spy Twitter ? the difference between viagra and cialis

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engaged with The Style Spy, replying to questions like “how many pairs of shoes are in your closet”? A unique hashtag #solemate was used and the ShoeMint Twitter account was mentioned in the tweets, increasing their number of Twitter followers. A shoe giveaway and discount code were

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surrounding the party was created one week prior through The Style Spy website, Twitter account and is there a generic for viagra Facebook page.

The Results

The Twitter party generated over 172 tweets. 52 tweets utilized the hashtag #soulmate and there were 44 participants. Specific ShoeMint shoes were highlighted and traffic was driven to the ShoeMint website. Twitter followers expressed their excitement and cialis canada over the counter interest around the ShoeMint brand and party.