The Style Spy is a leading lifestyle brand for trendsetting women 18-34 years old, delivering the latest in fashion, beauty and shopping across Canada. The Style Spy works closely with brands to connect them to this influential demographic through the social space. We are able to leverage the voice of The Style Spy to showcase your brand in a genuine and authentic way.

Our community spans our website, e-newsletter, Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr and Flickr. The Style Spy website

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was a finalist in the 2011 Canadian Online Publishing Awards for Best Overall Online-Only Publication Website and a Silver Award Winner for Best Website Design.

About Erica Lam

About Erica Lam

Founder & Editor-in-Chief

Having started The Style Spy brand over eight years ago, Erica has since become

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a well-known Canadian online influencer. She has appeared on Virgin Radio, CTV News, MTV Canada, Flare Magazine and Breakfast Television. She was chosen as the only Canadian blogger to fly to LA to interview David Beckham and New York to interview Vera Wang and Gossip Girl’s Leighton Meester. Erica understands how to work with brands, she was a social media strategist at a leading digital advertising agency. She has worked extensively with brands in retail, beauty, consumer goods, entertainment, food, tourism, telecommunications, electronics, automobile, government and non-profit.

The Style Spy Team

Our Services



  • Finalist in the 2011 Canadian Online Publishing Awards for Best Online-only Publication Website
  • Interviews with David Beckham, Vera Wang, Leighton Meester, Lady Gaga
  • Silver Award 2011 Canadian Online Publishing Awards
  • highlight-4

Our Clients

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  • La Canadienne|
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  • Honda|
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  • Pinnacle Vodka|